Sports & Events

Qatar hosts a full calendar of international sport and live events, building on the legacy of the 2022 World Cup. Organisers, venues, rights holders and sponsors want the same result from their marketing: sold tickets, engaged fans and coverage that reaches people in Arabic and English.

Glimpse Qatar is the Doha office of an award-winning regional agency, working in Arabic and English. We plan and run the digital side of an event, from the first announcement to the closing ceremony. We build ticketing and attendance campaigns, produce content on site, manage fan communities during live moments and create the sponsorship activation content that partners expect.

We have run this kind of work at the largest scale. As the social and digital partner for Hisense, we built the brand’s football campaigns around its own sponsorships of the FIFA World Cup 2022, UEFA EURO 2024 and the FIFA Club World Cup 2025, from branded podcast content with well-known football personalities to a 10-day public activation and the paid media behind it. That work won Gold for Best Viral Campaign at the MENA Digital Awards. Read the Hisense case study.

How we help

• Advertising. Ticketing and attendance campaigns across search, social and display, timed to on-sale dates and event days.
• Social Media. Bilingual coverage before, during and after the event, published in Arabic and English.
• Community Management. Live moderation and prompt replies to fan questions about tickets, access and schedules.
• Influencer Management. Partnerships with creators and athletes who bring the event to audiences beyond the official channels.
• Video Production. Promos, highlights and sponsor films shot on site and delivered in time to post the same day, supported by event photography.
• Augmented Reality. Filters and on-site AR activations that give fans something to share and give sponsors a visible role.

Planning an event, a season or a sponsorship in Qatar? Contact the Glimpse Qatar team.